140 Product Sales From Own Website in Just a Day
The main objective of this campaign was to drive targeted traffic to Health Brand’s website and increase product sales. Moons Global Marketing aimed to achieve this by leveraging the highly targeted advertising platforms of Facebook and Google Ads.
More than 140 Order in just one day. with the Avg. Daily order 87+
Conversion rate after optimizing their brand website.
Increase in organic Traffic in 3 Months with More Conversion.
More than 50% increase in the social Media Following.
Background:
Neutra is a Mid size company that specializes in selling health supplements. As a digital marketing agency, Moons Global Marketing was tasked with helping Neutra increase product sales through strategic advertising campaigns on Facebook and Google Ads. This case study outlines the approach and results of the collaboration between Neutra and Moons Global Marketing.
Objective:
The main objective of this campaign was to drive targeted traffic to Neutra’s website and increase product sales. Moons Global Marketing aimed to achieve this by leveraging the highly targeted advertising platforms of Facebook and Google Ads.
Approach:
1. Market Research and Audience Targeting:
- Conducted extensive market research to identify key buyer personas, interests, and demographics of the target audience.
- Utilized Facebook Audience Insights and Google Ads audience targeting options to create highly targeted ads that reached the most relevant potential customers.
2. Facebook Ads Strategy:
- Created compelling ad copies and eye catching visuals to capture the attention of potential customers.
- Developed multiple ad variations for split testing to identify the most effective messaging and design elements.
- Utilized Facebook’s advanced targeting options, including lookalike audiences and custom audience segmentation, to reach a wider and more relevant audience.
- Implemented retargeting campaigns to nurture leads and increase conversions.
3. Google Ads Strategy:
- Conducted keyword research to identify relevant search terms and targeted highintent keywords to reach potential customers actively searching for health supplements.
- Developed enticing ad copies to highlight the benefits of Neutra’s products.
- Utilized ad extensions to provide additional information and stand out in search results.
- Implemented conversion tracking and optimization techniques to maximize ad performance and return on investment.
2. Landing Page Optimization
- Ensure that the landing page content aligns seamlessly with the ad copy. The messaging, visuals, and offer should mirror what was promised in the ad.
- Place a prominent and clear CTA above the fold. Make it compelling and relevant to the user’s journey, encouraging them to take the desired action, whether it’s making a purchase, signing up, or requesting more information.
- Display trust-building elements such as customer testimonials, reviews, security badges, and any relevant industry certifications. These signals instill confidence in visitors and increase the likelihood of conversion.
Results:
1. FB Ads Results:
- Generated over 500,000 impressions and reached a highly targeted audience of healthconscious individuals within the first month of running Facebook ad campaigns.
- Achieved a clickthrough rate (CTR) of 4.5%, significantly higher than industry benchmarks.
- Obtained more than 2,000 website visits and achieved a conversion rate of 7%, resulting in 140 product sales.
2. Paid ads results:
- Achieved a total of 1.2 million impressions on Google, reaching individuals actively searching for health supplements.
- Maintained a clickthrough rate (CTR) of 3.8%, exceeding industry standards.
- Generated 1,500 website visits from Google Ads, resulting in 80 product sales with a conversion rate of 5.3%.
Through effective use of Facebook and Google Ads, Moons Global Marketing helped Neutra boost their product sales and achieve significant results. The strategic targeting, compelling ad creatives, and continuous optimization contributed to high impressions, clickthrough rates, and conversion rates. The collaboration between Neutra and Moons Global Marketing demonstrated the power of wellexecuted digital marketing campaigns in driving targeted traffic and boosting product sales.
Contact Us:
Ready to boost your product sales and achieve similar results? Contact Moons Global Marketing today for a consultation and discover how our digital marketing strategies can help your business grow. Reach out to us at Connect@moonsglobal.com or visit our website at www.moonsglobal.com
Learn More Case Studies Here
Explore Our Services:
Interested in learning more about our digital marketing services? Visit our website to explore the variety of services we offer, including Facebook Ads, Google Ads, SEO, and more. Discover how Moons Global Marketing can help you achieve your business goals.
Have a Project on mind?
We can help you bring your ideas to life. Let’s talk about what we can build and raise together.
Book Your Free Appointmnet
Let us together build a flourishing business
OUR CLIENTS
