Clothing Brand Double Sales and Slash Costs by 52% in Just 30 Days

To drive growth for Risate, a women’s clothing brand, using targeted Meta (Facebook) Ads. The focus was on optimizing ad performance, reducing costs, and scaling purchases while leveraging Meta Ads to enhance reach and engagement.

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More than double the order in just 45 days from 167 to 366

Generate 13 lakhs revenue in just 45 days from 5,45,189

ROAS Risate Sales Ads ROAS is more than 9.23 for a clothing brand

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Cost per purchase reduce by 52% in after optimization

Background:

Moons Global Marketing collaborated with Risate, a dynamic women’s clothing brand known for its stylish, high-quality apparel designed for modern women. Despite Risate’s immense potential, the brand faced challenges in scaling cost-effective sales and enhancing customer engagement in a competitive fashion market.

By leveraging Moons Global Marketing’s expertise in digital advertising, Risate set out to promote its Winter Collection and New Arrivals. Through a strategic combination of targeted Meta Ads, the partnership aimed to maximize visibility, drive conversions, and significantly boost revenue during the peak winter season.

Objective:

Strategy and Approach:

The following strategies were implemented to achieve these objectives:

1. Audience Research and Targeting:

Conducted detailed research to identify core audiences, focusing on women in Tier 1 and Tier 2 cities interested in premium fashion.
Used Meta Ads’ custom audiences to target past website visitors and engage them through retargeting.
Leveraged lookalike audiences to find new customers with similar interests and behaviors.

2. Engaging Creative Campaigns:

Launched a combination of campaigns, including:
- Engagement Ads to increase awareness of Risate’s End of Season Sale and Winter Collection.
- New Arrivals Campaign, showcasing the latest designs with visually appealing creatives and compelling ad copy.
- Retargeting Ads, focusing on users who previously interacted with the brand to push them toward purchase.

3. Conversion Rate Optimization (CRO):

To maximize performance and drive profitable results, we implemented Conversion Rate Optimization (CRO) on ads rather than the website. The strategy focused on refining the ad funnel by launching engagement and awareness campaigns to attract cheaper eyeballs. By nurturing audiences at the top of the funnel, we were able to warm them up for conversion campaigns.
Key efforts included:
- Targeted Awareness Campaigns: Reached a broader audience at a lower cost to generate initial interest.
- Engagement Campaigns: Built trust and familiarity with interactive ad formats like video views and post engagements.
- Retargeting with Precision: Leveraged data from the awareness phase to retarget engaged audiences with high-intent ads, driving more cost-effective purchases.
This approach reduced the Cost Per Purchase by 52%, improved overall ROAS, and significantly increased purchase volume, showcasing the power of optimized ad strategies.

4. Cost Efficiency Focus

Shifted budget toward high-performing campaigns and paused underperforming ones to maintain a healthy Return on Ad Spend (ROAS).

Results:

1. Key Metrics Comparison:
November vs. October

2. Analysis

1. Revenue and Purchases Soared

The November campaign achieved 182 purchases, an 82% increase over October, with revenue doubling to over ₹6.8 lakhs. This highlighted the impact of well-targeted ads and optimized creatives.

2. Cost Efficiency and ROAS

The Cost Per Purchase was cut in half, dropping from ₹1,078 to ₹507.
The Sale Ads ROAS increased by an impressive 158.30%, indicating exceptional ad performance and cost-effectiveness.

3. Reach Expansion

The campaigns reached nearly 4,00,000 users, a 335% increase from October. Lower CPMs (₹129.50 vs. ₹522.22) enabled wider exposure at a fraction of the cost.

Problems and Solutions:

1. High CPP for New Campaigns

1. Problem: Initially, the cost per purchase for the new collection was high.
2. Solution: Focused on retargeting past customers and promoting exclusive offers to drive conversions at a lower cost.

2. Ad Fatigue

1. Problem: Declining engagement due to repetitive creatives.
2. Solution: Refreshed ad designs frequently and tested new formats to keep the audience engaged.

3. Market Competition

1. Problem: Competing brands during the winter sales season made visibility a challenge.
2. Solution: Highlighted Risate’s unique selling points (premium quality and exclusive designs) to differentiate the brand.

By leveraging a data-driven approach focused entirely on Meta Ads, Risate achieved significant growth in sales and brand awareness. Through strategic targeting, engaging creatives, and optimized campaigns, we successfully reduced the cost per purchase and doubled revenue within a month. This focused advertising strategy allowed Risate to connect with its ideal audience, drive consistent sales, and strengthen its position in the competitive clothing market.

Contact Us:

If you’re ready to scale your clothing brand and achieve similar results, our tailored Meta Ads strategies can help you grow profitably and efficiently. Reach out to us at info@moonsglobal.com or Anish@moonslobal.com or visit our website at www.moonsglobal.com. or +91 7303468820 / 9873853691

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